Fineway was founded in 2006. Since then, we have strived to reach new heights and realized the potential of becoming one of the most renowned brands in the GCC food industry within 2 decades. Our main channels are consumer goods, shop-in-shop and foodservice. Fineway, our local brand, reflects and focuses on local markets that highlight our purpose – bringing natural ingredients from around the world to every table and connecting families through a love of real good food that tastes of life.